Change and challenge have always been essential parts of every marketer's standard lexicon. But in recent years the intensity of both has added two more words to most marketers' vocabularies--uncertainty and opportunity. Here a panel of leading marketing experts from professional and academic communities surveys key areas of marketing and offers prescriptions for the future.
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Change and challenge have always been essential parts of every marketer's standard lexicon. But in recent years the intensity of both has added two more words to most marketers' vocabularies--uncertainty and opportunity. Here a panel of leading marketing experts from professional and academic communities surveys key areas of marketing and offers prescriptions for the future.
Read Less
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Seller's Description:
American Marketing Assoc, 1995. Very good., 348. Glossy dark blue boards. Text very clean and bright. Binding tight, bright. Library stamps on endpapers and top edge. No dust jacket. Spine label. NTC Business Books. Packed and shipped with care.
