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Seller's Description:
UsedGood. Hardcover; fading and shelf wear to exterior; former owner's stampings insi de front cover and on back end page; otherwise in good condition with clean text and tight binding. Dust jacket shows fading, scuffing, and edge tears.
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Seller's Description:
Good. Dust jacket in acceptable condition. First edition, first printing. SIGNED and inscribed by the author. Shelf and handling wear to cover and binding, with general signs of previous use. The author's inscription is found on the front free endpage. The binding suffers moderate loosening due to age and wear, but remains secure and in-tact; the pages are clean and unmarked. Secure packaging for safe delivery.
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Seller's Description:
Very good. No dust jacket. Signed by author. Inscribed on fep. xiii, 593 p. 23 cm. Selected Bibliography. Index. An examination of unfair and deceptive abuses practiced in our consumer-orientated marketing system and the efforts of the common law courts, the state legislatures, and the Federal Trade Commission to combat them. 24 chapters: 1, Introduction; 2, Common Law Remedies for Unfair or Deceptive Business Practices; 3, The Federal Trade Commission: Historical Development; 4, The Federal Trade Commission: Practice & Procedure; 5, General Principles; 6, Copyrights, Patents, & Trademarks; 7, Trade Names, Passing Off, & Product Simulation; 8, Unfair Appropriation of & Interference with a Competitor's Business; 9, Deceptive Nondisclosure; 10, Product Description, Composition, & Origen; 11, Endorsements, Testimonials, Tests, & Surveys; 12, Pricing & Savings Claims; 13, Free Goods & Offers; 14, Contests, Lotteries, & Games of Chance; 15, Warranties & Guarantees; 16, Business & Trade Status; 17, Disparagement & Comparison; 18, Business, Employment, & Sales Schemes; 19, Deceptive Credit Practices; 20, Deceptive Pictorial & Television Advertising; 21, Special Labeling Legislation; 22, Food, Drugs, Cosmetics, & Devices; 23. State Legislation; and, 24, Toward Ethical Advertising: A Plan, followed by 14 appendices.