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A Theory of Semiotics - Eco, Umberto
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It focuses on the twin problems of the doctrine of signs--communication and signification--and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.

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A Theory of Semiotics 1978, Indiana University Press (Ips), Bloomington, IN

ISBN-13: 9780253202178

Trade paperback

A Theory of Semiotics 1977, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333236314

Paperback

Theory of Semiotics 1977, Macmillan, London

ISBN-13: 9780333236307

Hardcover

A Theory of Semiotics 1976, Indiana University Press

ISBN-13: 9780253359551

Hardcover