Strategic planning can guarantee the survival of a financial institution, while lack of planning can ensure its demise. Douglas Austin and Craig Bernard have written a straightforward, pull-no-punches book that tells senior management how to develop a strategic plan and, just as important, what to do with the strategic plan once they have it. The emphasis is on review of previous plans, implementation of a new strategic plan, and rewriting the strategic plan on an annual basis. In an entertaining but always direct style, ...
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Strategic planning can guarantee the survival of a financial institution, while lack of planning can ensure its demise. Douglas Austin and Craig Bernard have written a straightforward, pull-no-punches book that tells senior management how to develop a strategic plan and, just as important, what to do with the strategic plan once they have it. The emphasis is on review of previous plans, implementation of a new strategic plan, and rewriting the strategic plan on an annual basis. In an entertaining but always direct style, this book reveals: How to produce effective strategic plans for merger and acquisition activity; Positive short and long term implications of well-focused strategic planning; An in-depth discussion of valuation procedures for preparing to sell a financial institution.
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Seller's Description:
Very good in very good dust jacket. Signed by author. Inscribed to previous owner by author-Dust Jacket has no tears-Pages and covers are clean and have no markings. Sewn binding. Paper over boards. 173 p. Audience: General/trade.