When the Central Australian Aboriginal Media Association (CAAMA) decided to apply for a remote television satellite license 20 years ago, success seemed a remote possibility. Winning the license would make Imparja the first Aboriginal-controlled commercial television station not only in Australia but in the world with a transmission footprint larger than Western Europe. CAAMA, a very new community organization, had a battle on its hands to satisfy remote communities, two governments, the Australian Broadcasting Tribunal, ...
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When the Central Australian Aboriginal Media Association (CAAMA) decided to apply for a remote television satellite license 20 years ago, success seemed a remote possibility. Winning the license would make Imparja the first Aboriginal-controlled commercial television station not only in Australia but in the world with a transmission footprint larger than Western Europe. CAAMA, a very new community organization, had a battle on its hands to satisfy remote communities, two governments, the Australian Broadcasting Tribunal, the media, as well as convincing the wider public that it had the capacity to set up and run a television station. It was a big leap from community radio and recording the music of Aboriginal artists into the world of media moguls. The challenges continue to the present day, managing social and cultural integrity within one of the toughest commercial environments in Australia, along with the need to meet community expectations regarding language and cultural progra
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