This book brings together , for the first time , twenty-two chapters on arts marketing and audience development. It provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts.
Read More
This book brings together , for the first time , twenty-two chapters on arts marketing and audience development. It provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts.
Read Less
