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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (Classic Reprint)

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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables - Fader, Peter S, and Sloan School of Management (Creator), and McAlister, Leigh
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Excerpt from A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables This Vi regression model can be improved in at least two ways: (1) by including interaction terms, and (2) by using a logistic model instead of a linear one: The latter suggestion follows logically from the fact that Ii. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at ... This book is a reproduction of an important historical work. Forgotten Books uses state-of ...

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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables 2022, Legare Street Press

ISBN-13: 9781019256565

Hardcover

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables 2022, Legare Street Press

ISBN-13: 9781019261873

Trade paperback

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (Classic Reprint) 2018, Forgotten Books

ISBN-13: 9780656514793

Hardcover

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (Classic Reprint) 2018, Forgotten Books

ISBN-13: 9781334134524

Trade paperback