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A Japanese Advertising Agency: an Anthropology of Media and Markets

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A Japanese Advertising Agency: An Anthropology of Media and Markets - Moeran, Brian, Professor
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This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads.

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A Japanese Advertising Agency: An Anthropology of Media and Markets 1996, University of Hawaii Press, Honolulu

ISBN-13: 9780824818739

Trade paperback

A Japanese Advertising Agency: An Anthropology of Media and Markets 1996, Routledge, Oxford

ISBN-13: 9780700705030

Trade paperback

A Japanese Advertising Agency: An Anthropology of Media and Markets 1996, University of Hawaii Press, Honolulu

ISBN-13: 9780824818722

Hardcover

A Japanese Advertising Agency: An Anthropology of Media and Markets 1996, Routledge, Oxford

ISBN-13: 9780700703319

Hardcover