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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius - Trout, Jack
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A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of P.J. Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the subject of marketing.

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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius 2002, Wiley, Hoboken, NJ

ISBN-13: 9780471236085

Hardcover