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A business and its beliefs : the ideas that helped build IBM.

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A Business and Its Beliefs: The Ideas That Helped Build IBM - Watson, Thomas J, and Brown, Courtney C (Foreword by)
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The timeless business book that still brings perspective and guidance to today's bottom-line executives. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations.

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A Business and Its Beliefs: The Ideas That Helped Build IBM 2003, McGraw-Hill, New York, NY

ISBN-13: 9780071418591

Hardcover