The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World , renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and ...
Read More
The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World , renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.
Read Less
Book Details
Seller
Sort
U.K./EUR Sellers
Price: Low to High
Price: High to Low
Condition
Condition: Reverse
Pub Date
Pub Date: Reverse
Sellers Near Me
Edition: 2003, John Wiley & Sons
Hardcover,
Good
Details: ISBN:
0471263664
ISBN-13:
9780471263661
Pages:
260
Publisher:
John Wiley & Sons
Published:
2003
Language:
English
Alibris ID:
18016074765
Shipping Options: Standard Shipping: $4.57
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition: 2003, John Wiley & Sons
Hardcover,
New
Details: ISBN:
0471263664
ISBN-13:
9780471263661
Pages:
260
Publisher:
John Wiley & Sons
Published:
03/2003
Language:
English
Alibris ID:
16596456267
Shipping Options: Standard Shipping: $4.57
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: New. In shrink wrap.
Hide Details ▴
Edition: 2003, John Wiley & Sons
Hardcover,
New
Details: ISBN:
0471263664
ISBN-13:
9780471263661
Pages:
260
Publisher:
John Wiley & Sons
Published:
03/2003
Language:
English
Alibris ID:
16650419923
Shipping Options: Standard Shipping: $4.57
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: New. Size: 9x6x1; New. In shrink wrap. Looks like an interesting title!
Hide Details ▴
Edition: 2003, John Wiley & Sons
Hardcover,
Very Good
Details: ISBN:
0471263664
ISBN-13:
9780471263661
Pages:
260
Publisher:
John Wiley & Sons
Published:
2003
Language:
English
Alibris ID:
14621900881
Shipping Options: Standard Shipping: $4.57
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Very Good. 0471263664. Bright, clean pages. Binding is solid. Dust jacket is clean and has no visible wear.; 9.10 X 6.20 X 1 inches; 256 pages.
Hide Details ▴
Edition: 2003, John Wiley & Sons
Hardcover,
New
Available Copies: 2
Details: ISBN:
0471263664
ISBN-13:
9780471263661
Pages:
260
Publisher:
John Wiley & Sons
Published:
2003
Language:
English
Alibris ID:
18008192988
Shipping Options: Standard Shipping: $4.57
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: New. P xi + 260 Index.
Hide Details ▴
Edition: 2004, Blackstone Audiobooks
Audiobook CD,
Good
Details: ISBN:
078618714X
ISBN-13:
9780786187140
Edition:
Library edition
Publisher:
Blackstone Audiobooks
Published:
2004
Language:
English
Alibris ID:
17567816209
Shipping Options: Standard Shipping: $4.57
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Hide Details ▴
Edition: 2003, John Wiley & Sons
Hardcover,
Good
Details: ISBN:
0471263664
ISBN-13:
9780471263661
Pages:
260
Publisher:
John Wiley & Sons
Published:
2003
Language:
English
Alibris ID:
17717855131
Shipping Options: Standard Shipping: $4.57
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Hide Details ▴
Edition: 2013, Blackstone Audiobooks
Audiobook CD,
Good
Details: ISBN:
1470892073
ISBN-13:
9781470892074
Publisher:
Blackstone Audiobooks
Published:
2013
Language:
English
Alibris ID:
17609876117
Shipping Options: Standard Shipping: $4.57
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Hide Details ▴
Edition: 2003, John Wiley & Sons
Hardcover,
New
Available Copies: 7
Details: ISBN:
0471263664
ISBN-13:
9780471263661
Pages:
260
Publisher:
John Wiley & Sons
Published:
2003
Language:
English
Alibris ID:
18109379569
Shipping Options: Standard Shipping: $4.57
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: New in New jacket.
Hide Details ▴
Edition: 2003, John Wiley & Sons
Hardcover,
New
Details: ISBN:
0471263664
ISBN-13:
9780471263661
Pages:
260
Publisher:
John Wiley & Sons
Published:
2003
Language:
English
Alibris ID:
16322527682
Shipping Options: Standard Shipping: $4.57
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: New.
Hide Details ▴
ISBN-13: 9781470892074
Audiobook CD
ISBN-13: 9780786187140
Library edition
Audiobook CD
ISBN-13: 9780471263661
Hardcover
All Editions of A Branded World: Adventures in Public Relations and the Creation of Superbrands
