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A Bigger Prize: How We Can Do Better Than the Competition - Heffernan, Margaret
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"A leading business strategist and former CEO draws lessons from long-successful companies to dispel the myth that competition has to be a zero-sum game, showing how companies that foster collaboration and a healthy interdependency are more likely to become --and remain-- significant leaders in their field"--

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A Bigger Prize: How We Can Do Better Than the Competition 2014, PublicAffairs, New York

ISBN-13: 9781610392914

Hardcover

A Bigger Prize: How We Can Do Better Than the Competition 2014, Doubleday Canada

ISBN-13: 9780385679831

Hardcover