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A Beginner's Guide to Mobile Marketing - Mishra, Karen, and Garris, Molly
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This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner's Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to ...

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A Beginner's Guide to Mobile Marketing 2014, Business Expert Press, New York

ISBN-13: 9781606498408

Trade paperback