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400 Million Customers - Crow, Carl, and French, Paul (Foreword by)
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Probably the best-selling book on doing business in China, amusing and well-informed. First published in 1937, the book explains the eternal truths about doing business in China.

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400 Million Customers 2022, Earnshaw Books Ltd

ISBN-13: 9789881762153

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400 Million Customers 2008, Soul Care Publishing, Vancouver

ISBN-13: 9780968045909

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