It is every 3D animator's dream to work for Pixar and make high-end character animations. But the reality is, the better part of the animators in the industry are making logos and splash screens. Turn on the television. Seamlessly integrated into your favorite news, sports, or entertainment programs are their logos. Think about the Atlanta Olympics. The logo (which, by the way, was created with MAX) was used to open and close each segment of the broadcast. It identified the broadcast -- branded it. The people creating these ...
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It is every 3D animator's dream to work for Pixar and make high-end character animations. But the reality is, the better part of the animators in the industry are making logos and splash screens. Turn on the television. Seamlessly integrated into your favorite news, sports, or entertainment programs are their logos. Think about the Atlanta Olympics. The logo (which, by the way, was created with MAX) was used to open and close each segment of the broadcast. It identified the broadcast -- branded it. The people creating these logos and broadcast animations -- the better part of the MAX population -- don't need books telling them how to make watered down versions of cinematic special effects. Instead, they need a book that focuses on how to integrate their ideas and generate compelling, artistic animations with 3D Studio MAX. Media Animation reveals secrets that were developed by long hours of head scratching and fine-tuning. They are simple and can be used in many different aspects of MAX animation.
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