Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent.
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Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent.
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Edition: 2006, Adams Media Corporation
Trade paperback,
Good
Details: ISBN:
1598690825
ISBN-13:
9781598690828
Pages:
272
Publisher:
Adams Media Corporation
Published:
2006
Language:
English
Alibris ID:
18136479004
Shipping Options: Standard Shipping: $4.59
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2006, Adams Media Corporation
Trade paperback,
Good
Details: ISBN:
1598690825
ISBN-13:
9781598690828
Pages:
272
Publisher:
Adams Media Corporation
Published:
08/2006
Language:
English
Alibris ID:
16315823457
Shipping Options: Standard Shipping: $4.59
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Good. Sturdy, and unmarked. Possible water damage to first 10 pages, unobtrusive. Otherwise clean with light edge wear. SR.
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Edition: 2006, Adams Media Corporation
Trade paperback,
New
Details: ISBN:
1598690825
ISBN-13:
9781598690828
Pages:
272
Publisher:
Adams Media Corporation
Published:
08/2006
Language:
English
Alibris ID:
17253592774
Shipping Options: Standard Shipping: $4.59
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: New. Size: 8x5x0; New. In shrink wrap. Looks like an interesting title!
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ISBN-13: 9781598690828
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