"Global Encounters: Media and Cultural Transformation" takes, as its point of departure, the two different images of globalisation identified by Featherstone in 1995. These are, on the one hand the image of the extension outwards of a particular culture to its limits - the globe; and on the other hand the compression of cultures, where things formerly held apart are now brought into contact and juxtaposition. In the first analysis the drive would seem to be towards cultural integration, homogenisation and unification but ...
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"Global Encounters: Media and Cultural Transformation" takes, as its point of departure, the two different images of globalisation identified by Featherstone in 1995. These are, on the one hand the image of the extension outwards of a particular culture to its limits - the globe; and on the other hand the compression of cultures, where things formerly held apart are now brought into contact and juxtaposition. In the first analysis the drive would seem to be towards cultural integration, homogenisation and unification but this is contested by the second movement where improved means of communication allow different cultures to meet and clash thereby increasing the contact and juxtaposition between cultures.
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