If you want to stop an eight year old boy from smoking - who is he most likely to listen to? parents? teachers? the government? or Nike? If that same boy's parents are buying him a Christmas gift, which will they chose? Sportsshoes from the company that only promotes its brand? Or shoes from the company that alsouses its brand to promote anti-smoking? In Good Business, the authors argue that in the 21st century, the successful companies will bethose that use their power and influence to work for social progress. And they ...
Read More
If you want to stop an eight year old boy from smoking - who is he most likely to listen to? parents? teachers? the government? or Nike? If that same boy's parents are buying him a Christmas gift, which will they chose? Sportsshoes from the company that only promotes its brand? Or shoes from the company that alsouses its brand to promote anti-smoking? In Good Business, the authors argue that in the 21st century, the successful companies will bethose that use their power and influence to work for social progress. And they'll do itbecause making the world a better place will also be the best way to make money. This issocial marketing and is the core idea behind Good Business.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. No Dust Jacket. Gently used in very good condition. Text appears clean and the binding is tight. Cover has light wear, corner bumps and dings. Pages look good. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 1587991616. ISBN/EAN: 9781587991615. Pictures of this item not already displayed here available upon request. Inventory No: 1561050387.
