In this groundbreaking study, Gail Cooper shows that, from the outset, air conditioning has been the focus of conflict and controversy--well predating today's concerns about fluorocarbons and global warming. While a technical elite of designers, inventors, and corporate pioneers articulated a comprehensive vision of the new technology, their ideas were challenged by workers, consumers, government regulators, business competitors, and rival professionals. Beginning with two famous air-conditioning installations in 1904--the ...
Read More
In this groundbreaking study, Gail Cooper shows that, from the outset, air conditioning has been the focus of conflict and controversy--well predating today's concerns about fluorocarbons and global warming. While a technical elite of designers, inventors, and corporate pioneers articulated a comprehensive vision of the new technology, their ideas were challenged by workers, consumers, government regulators, business competitors, and rival professionals. Beginning with two famous air-conditioning installations in 1904--the New York Stock exchange and the Sackett-Wilhelms Printing Company--Cooper describes the efforts of engineers to achieve artificial climate indoors. Such "man-made weather" helped transform the new motion picture theaters of the teens and twenties into sumptuous palaces of luxury and comfort. With a sign claiming "Twenty-degrees colder inside!" and icicles hanging from the marquee, theaters educated the public about comfort air conditioning and created a formidable set of expectations for the first residential systems to appear in the 1930s. Only when builders in the postwar era learned to redesign the suburban home around air conditioning did consumers get man-made weather at affordable prices. Until then Americans experimented with the ultimate consumer luxury, the window air conditioner, which followed them wherever they went. Consumer acceptance of artificial indoor climate was hard won, however. Just as mechanical ventilation became complex enough to successfully imitate the natural climate, a group of physicians, teachers, principals, and parents known as the "open air crusaders," attempted to ban all mechanical ventilation from public schools in favor of the open window. Cooper chronicles how the lure of the open air was always air conditioning's biggest rival, from roof-top school rooms to open air theaters to the front porch. Americans were slow to give up the social rituals of hot weather living--the cold drink, the cool clothes, the summer vacation--for the comforts of either the window air conditioner or the central system. Air-conditioning America is the story of how the grand vision of a new technology was shaped by the realities of the changing world of mass production, engineering professionalism, and consumer demand. It provides new insight into how engineers and technical expertise fit into these complex forces of modern life. "It sounds like a technical history, and indeed it is, but along the way Cooper shows how ideology, social relations and economics affect the technology, and how it affects them. In this way, we can learn much from such books--'cultural studies' seeming so much livelier when borne up by material culture than by the unsteady scaffold of abstract theory."--Giles Foden, Times Literary Supplement "Gail Cooper's study is a welcome addition to the history of technology and urban history. Its strength lies in mapping out fundamental engineering and marketing issues about a technology that has had a profound impact on the very nature of inside environments."--Martin V. Melosi, American Historical Review "Air-conditioning America takes into account not just technology but also ideology, social relations, economics, and corporate strategies. It includes all of the people who influenced the design and adoption of the new technology--not just engineers and business people but purchasers and users as well. Professor Cooper's insistence that we consider engineering and technological change in its broadest context not only allows her to make the stories of the invention of air conditioning and how America came to be air-conditioned lively ones. It also helps her explain, more generally, some of the ways that new technologies become part of our lives."--Steven Lubar, Chair and Curator of the Division of the History of Technology, National Museum of American History, Smithsonian Institution "With careful research and wonderful prose, Gail Cooper takes the familiar phenomenon of
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780801871139.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
