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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780787972851.
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Seller's Description:
Very good in very good dust jacket. Signed by author. xxi, 259 p. Notes. Indexes. As someone who has worked both as a broadcast reporter and a network executive, Anderson has seen the good, the bad, and the ugly in the industry. Using investigative reporting and personal memoir, she now chronicles the decline of television journalism into infotainment. While talking heads debate the media s alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn t about the Left versus the Right--it s all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that s losing credibility and viewers by the day. As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives the real power in broadcast journalism are increasingly employing tactics and strategies from the entertainment industry. They cast reporters based on their ability to project credibility, value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.
