Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.
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Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.
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2000
3rd Revised edition
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0471332704 /
ISBN-13:
9780471332701
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Details: ISBN:
0471332704
ISBN-13:
9780471332701
Pages:
960
Edition:
3rd Revised edition
Publisher:
Wiley
Published:
2000
Language:
English
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Details: ISBN:
0471332704
ISBN-13:
9780471332701
Pages:
960
Edition:
3rd Revised edition
Publisher:
Wiley
Published:
2000
Language:
English
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18031594565
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0471332704
ISBN-13:
9780471332701
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960
Edition:
3rd Revised edition
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Wiley
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02/2000
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0471332704
ISBN-13:
9780471332701
Pages:
960
Edition:
3rd Revised edition
Publisher:
Wiley
Published:
02/2000
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English
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0471332704
ISBN-13:
9780471332701
Pages:
960
Edition:
3rd Revised edition
Publisher:
Wiley
Published:
2000
Language:
English
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17903293891
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ISBN-13: 9780471332701
3rd Revised edition
Hardcover
ISBN-13: 9780442018887
2nd edition
Hardcover
ISBN-13: 9780442205317
2nd edition
Hardcover
All Editions of Marketing Leadership in Hospitality: Foundations and Practices
