Strategic Management: Creating Competitive Advantages with OLC w/ Powerweb Card (2nd edition)

The concepts only book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. Instructors can create their own case volumes for use with Strategic Management 2nd Edition from a variety of source - preselected case packets, customizing from a recommended set which have been ... Read More

The concepts only book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. Instructors can create their own case volumes for use with Strategic Management 2nd Edition from a variety of source - preselected case packets, customizing from a recommended set which have been carefully mapped to the chapter concepts, or from the entire Primis database which features cases from Harvard, Darden, INSEAD, Ivey, and other reputable sources. Read Less

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2004, McGraw-Hill Professional ISBN-13: 9780071111157 2nd edition Unknown binding See All