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Alternate Editions

Edition

ISBN:

3834905879

/ ISBN-13:

9783834905871

Book Details
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Hardcover, Very Good

Markenpolitik: Markenwirkungen-Markenführung-Markencont Von Carsten Baumgarth Die Marke Steht Mehr Denn Je Im Mittelpunkt Des Interesses Der Marketingwissenschaft Und Der Marketingpraxis, Denn Marken Steuern Zunehmend Das Verhalten Von Konsumenten....

by Carsten Baumgarth

Gabler

ISBN-13: 9783834905871

See Item Details ▾

LLU- BOOKSERVICE ANTIQUARIAN

Wahlstedt, S-H, GERMANY

$46.78

	Edition: Gabler Hardcover, Very Good	Details: ISBN: 3834905879 ISBN-13: 9783834905871 Edition: 2006 edition Publisher: Gabler Published: Auflage: 3., überarb. u. erw. Language: English Alibris ID: 18140873983	Shipping Options: Standard Shipping: $4.61 Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Very good. Die Marke Marketingwissenschaft Marketingpraxis Marken Verhalten von Konsumenten Lehrbuch Markenwirkungen Markenführung Markencontrolling Markenforschung Markenpolitik Carsten Baumgarth Verständnis komplexer Markenstrategien Fallstudien Wiederholungs-und Vertiefungsaufgaben Lerntransfer Serviceabschnitte Basics der Marke Markenwirkungen verhaltenswissenschaftliche Fundierung Markenpositionierung Markenstrategien Markenelemente Markenanreicherung Umsetzung und Implementierung Markencontrolling Markenforschung Situative Markenpolitik Merchandising und Licensing. Grundlagen, Beispiele, Management Karin Böll Markenartikelhersteller Marketingagentur Mediaagentur Werbeagenturen Unternehmensberater Lizenz Lizenzagentur Markenpolitik Wettbewerb Unternehmen Produkte Marken Marketing Werbung.
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