Bruce Money

R. Bruce Money is Fred Meyer Professor of International Business and Marketing; Executive Director of the Whitmore Global Business Center, Marriott School, Brigham Young University. Professor Money has been teaching and researching international marketing for more than 30 years. He holds a B.A. from BYU, an M.B.A. from the Harvard Business School, and a Ph.D. in marketing from the University of California, Irvine. Prior to joining BYU, he served nine years on the faculty of the University of...See more

R. Bruce Money is Fred Meyer Professor of International Business and Marketing; Executive Director of the Whitmore Global Business Center, Marriott School, Brigham Young University. Professor Money has been teaching and researching international marketing for more than 30 years. He holds a B.A. from BYU, an M.B.A. from the Harvard Business School, and a Ph.D. in marketing from the University of California, Irvine. Prior to joining BYU, he served nine years on the faculty of the University of South Carolina, perennially ranked as one of the top international business programs in the country. His international marketing research has been published in leading academic outlets such as Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Harvard Negotiation Journal, and Harvard Business Review (in abstract). He has won seven teaching awards at the undergraduate, MBA, and executive MBA program levels. Prior to his academic career, Dr. Money gained 10 years of professional and nonprofit experience, mostly in the international marketing of financial services. Proficient in Japanese, his most recent business position was vice president in the Los Angeles office of The Sakura Bank, Ltd. (now Sumitomo Mitsui), one of the world's largest banks. There, he directed the bank's marketing strategy for Fortune 100 prospects for the western United States (11 states). Dr. Money also served as partner in a consultancy to William E. Simon, former U.S. Secretary of the Treasury, for whom he initiated a Japanese joint venture program. He also directed $1 billion in Japanese debt and equity relationships for the Koll Company (now CBRE), the West Coast's largest real estate developer at that time. Dr. Money has taught in dozens of executive education programs for clients such as Adobe, Nissan's Tokyo headquarters, Bosch Corporation, Bayer, CSX, Norsk Hydro, and Prysmian Group/Pirelli Cables. He also has been a visiting professor of international marketing at business schools in Austria and Greece. See less