Information technology (IT) has revolutionized many industries over the past several decades. McKenney examines two cases in which IT facilitated radical change--the development of Bank of America's ERMA check-sorting system and American Airlines' SABRE reservation system. From these experiences, he presents a framework for an IT-based strategy that will help managers in all industries to improve their competitive strengths.
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Information technology (IT) has revolutionized many industries over the past several decades. McKenney examines two cases in which IT facilitated radical change--the development of Bank of America's ERMA check-sorting system and American Airlines' SABRE reservation system. From these experiences, he presents a framework for an IT-based strategy that will help managers in all industries to improve their competitive strengths.
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HARDCOVER Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 0875845649.