English summary: The huge variety of consumer goods and services on offer, advertising and innovative sales channels, fashions and trends, but also the alternative lifestyles that oppose them; all of these are generated by cities, making urban space an interesting laboratory. This study provides the reader with stunning insights into the multifaceted interconnections and the sense of responsibility shared by vendors and consumers, as well as into experimental lifestyles characterized by consumerist orientation and ...
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English summary: The huge variety of consumer goods and services on offer, advertising and innovative sales channels, fashions and trends, but also the alternative lifestyles that oppose them; all of these are generated by cities, making urban space an interesting laboratory. This study provides the reader with stunning insights into the multifaceted interconnections and the sense of responsibility shared by vendors and consumers, as well as into experimental lifestyles characterized by consumerist orientation and renunciation. The appeal of this volume lies in the very different perspectives of the authors who approach urban lifestyle and forms of consumption from a sociological, economic, theological, philosophical and ethical point of view. German description: Die enorme Vielfalt des Waren- und Dienstleistungsangebots, ihre Bewerbung und die innovativen Absatzkanale sowie die Moden und Trends, aber auch die sich ihnen widersetzenden alternativen Lebensentwurfe, die die Stadt generiert, machen die urbanen Raume zu einem interessanten Laboratorium. Das Buch ermoglicht dem Leser uberraschende Beobachtungen auf das facettenreiche Wechselspiel und Verantwortungsbewusstsein von Anbietern und Konsumenten und auf sich ausprobierende Lebensentwurfe der Konsumorientiertheit und der -entsagung.Der Reiz des Buches liegt in den ganz unterschiedlichen Perspektiven der Autoren, die sich dem urbanen Lebens- und Konsumstil soziologisch, betriebswirtschaftlich, theologisch, philosophisch und ethisch annahern.
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