During the twentieth century, American corporations have spread American material productivity and American values such as consumerism and competitiveness around the globe. People in other nations have accepted some aspects of American corporate culture while vehemently rejecting others. The Revolutionary Mission explores this complex process as it unfolded in Latin America in the decades before World War II. Professor O'Brien examines Latin American responses to that culture which conveyed the promises of material ...
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During the twentieth century, American corporations have spread American material productivity and American values such as consumerism and competitiveness around the globe. People in other nations have accepted some aspects of American corporate culture while vehemently rejecting others. The Revolutionary Mission explores this complex process as it unfolded in Latin America in the decades before World War II. Professor O'Brien examines Latin American responses to that culture which conveyed the promises of material betterment and individual freedom while also emphasizing the cult of the individual, unquestioning acceptance of disparities created by unremitting competition, and values legitimized by functionality rather than historical precedent.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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NEW BOOK (Brand new inside! ! ) / a small publisher's mark on the bottom edge-No international shipping available. Trade paperback (US). 376 p. Cambridge Latin American Studies. Audience: Professional and scholarly.
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Fine+ in Fine dust jacket. 0521550157. Book is as new. DJ has a fine scratch on back and a Cambridge Univ. Press price sticker. No ownership or other marks.; Cambridge Latin American Studies; 9.25 X 6.27 X 1.05 inches; 372 pages.
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New. Trade paperback (US). 376 p. Cambridge Latin American Studies . 5 Maps; 18 Halftones, unspecified. Intended for professional and scholarly audience.