Here are the strategies and techniques you need to go global. The Global Marketing Imperative will: -- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory -- Explain all the strategic alternatives for going global -- Help you present, promote, and price your products and services to appeal to world markets
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Here are the strategies and techniques you need to go global. The Global Marketing Imperative will: -- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory -- Explain all the strategic alternatives for going global -- Help you present, promote, and price your products and services to appeal to world markets
Read Less
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Seller's Description:
Fine in Very Good/Fine jacket. Size: 8vo-over 7¾-9¾Tall; Type: Book This is an excellent book that examines how to position your business in the new world of business. This book is like new.
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Seller's Description:
Very Good. Signed Copy Collectible-Very Good. Good dust jacket. Inscribed by author on front endpage. Dust jacket is creased. Small smudge on last page. (Business, International marketing, Export buisness)
