Determine your company's state of readiness to tackle the opportunities and challenges of the world's most dynamic market -- China. Learn from the many firms who have gone before you over the last 15 years and "wished they knew then what they know now." The China Ready Company describes a practical process and diagnostic tool to prepare your company to succeed in China's dynamic and complex market. It is a pragmatic and readable guide to gaining consensus among your management team to develop and execute a winning China ...
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Determine your company's state of readiness to tackle the opportunities and challenges of the world's most dynamic market -- China. Learn from the many firms who have gone before you over the last 15 years and "wished they knew then what they know now." The China Ready Company describes a practical process and diagnostic tool to prepare your company to succeed in China's dynamic and complex market. It is a pragmatic and readable guide to gaining consensus among your management team to develop and execute a winning China strategy.
Read Less
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