Explains how to strategize and develop a successful public service advertising campaign. This book includes information on the typical targets of cause ads and the effectiveness of different media. It offers research, testing and measuring effectiveness. It features case studies, and storyboards that illustrate cause marketing in action.
Read More
Explains how to strategize and develop a successful public service advertising campaign. This book includes information on the typical targets of cause ads and the effectiveness of different media. It offers research, testing and measuring effectiveness. It features case studies, and storyboards that illustrate cause marketing in action.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
