For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com ...
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For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.
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Seller's Description:
Very Good. Book Quarto, hardcover, near fine. student's final test laid in. Section on Internet Research cases and end of chapter exercises for researching and analyzing companies. Cases include 3Bay, Hershey foods, AirTran, Tyson Foods, Eli Lilly, Southwest, Stryker, Heinz, Williams-Sonoma, Pfizer. About 500 pp.
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Seller's Description:
Good Condition. The books text has writing and highlighting. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Major scuffing and rubbing to the books cover and corners. Stamp on all three sides of the books page block. Text Only 1040 pages. Quantity Available: 1. Category: Business, Finance & Marketing; Education. ISBN: 0131421794. ISBN/EAN: 9780131421790. Pictures of this item not already displayed here available upon request. Inventory No: ABE320370576.
