This text includes recent research in strategy in a way that students can understand and apply to business cases and problems. Also, it offers coverage of strategy implementation, which many instructors think is critical if students are to understand the how and not just the what and why. This book also includes coverage of Michael Porter's classic 5-forces model. In this 13th edition there are two new chapters on global and e-commerce strategy, and cases that should spark student interest and generate lively classroom ...
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This text includes recent research in strategy in a way that students can understand and apply to business cases and problems. Also, it offers coverage of strategy implementation, which many instructors think is critical if students are to understand the how and not just the what and why. This book also includes coverage of Michael Porter's classic 5-forces model. In this 13th edition there are two new chapters on global and e-commerce strategy, and cases that should spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features a collection of dot.com/new economy companies. Cases are further selected to highlight other critical types of business and trends, such as non-US companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations and more.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1950grams, ISBN: 9780071155779.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1900grams, ISBN: 9780071167895.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2100grams, ISBN: 9780071167895.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1800grams, ISBN: 9780256139303.
