The object of this book is to help the small family business survive. Anyone in retail knows that it's a continuous battle, especially in the beginning years. But, is survival enough? Surviving the rest of the month or year is one thing, but to insure long-term prosperity, you have to go beyond survival. Big businesses have entire departments dedicated to survival and prosperity. They call it Business Development. Business Development involves continuous refining and redesigning a business in order to realize its full ...
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The object of this book is to help the small family business survive. Anyone in retail knows that it's a continuous battle, especially in the beginning years. But, is survival enough? Surviving the rest of the month or year is one thing, but to insure long-term prosperity, you have to go beyond survival. Big businesses have entire departments dedicated to survival and prosperity. They call it Business Development. Business Development involves continuous refining and redesigning a business in order to realize its full potential. It involves adjustments to management, financials, leadership, marketing, sales, information management, facilities, customer service and more. For a robust company able to withstand changes in the economic environment, business development never stops but is an ongoing process. The main thrust, goal and objective of this book is to provide a business development workbook for the small (under ten employees) retailer. The procedures, functions and activities explained in this book advance a small business from basic survival to a long-term balanced growth mode.
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