Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within ...
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Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
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Add this copy of Principles of Marketing (the Prentice Hall Series in to cart. $11.75, new condition, Sold by Poquette's Books rated 5.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 1994 by Prentice Hall.
Add this copy of Principles of Marketing (Principles of Marketing) to cart. $32.00, new condition, Sold by Georgia Book Company rated 5.0 out of 5 stars, ships from Chickamauga, GA, UNITED STATES, published 2005 by Pearson College Div.
Add this copy of Principles of Marketing (Principles of Marketing) to cart. $33.59, new condition, Sold by EB-Books LLC rated 3.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2005 by Prentice Hall.
Add this copy of Principles of Marketing, 10th Edition to cart. $36.50, new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2004 by Pearson Prentice Hall.
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New. 10th Edition, This book is still in shrink wrap. Looks like a VERY VERY NICE looking book. There looks to be no wear, but there could be a corner bump when being shelfed or ever being shipped. Nice looking book! Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; ISBN: 0131018612. ISBN/EAN: 9780131018617. Pictures of this item not already displayed here available upon request. Inventory No: 1560753710.
Add this copy of Principles of Marketing, 17th edition to cart. $41.90, new condition, Sold by Equilibrium Worldbooks rated 5.0 out of 5 stars, ships from San Gabriel, CA, UNITED STATES, published 2017 by Pearson Education Limited.
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New in new dust jacket. 736 p. Audience: College/higher education; Professional and scholarly. Please double check the textbook description: Express shipping takes 3-5 days with free tracking number! Brand New Paperback International edition textbook, 17th edition. Different ISBN number and book cover design. The content is exactly same as original US edition. The book printed in Black/White, the book cover may contain the foreign words and the restriction sale disclaimer.
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New in new dust jacket. 736 p. Audience: College/higher education; Professional and scholarly. This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service.
Add this copy of Principles of Marketing, 17th to cart. $41.97, new condition, Sold by Aideo Textbook rated 4.0 out of 5 stars, ships from Arcadia, CA, UNITED STATES, published 2017 by Pearson Education Limited.
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New in new dust jacket. 736 p. Audience: College/higher education; Professional and scholarly. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service.
Add this copy of Principles of Marketing to cart. $48.48, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2000 by Prentice-Hall.
Add this copy of Principles of Marketing to cart. $50.24, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2000 by Prentice-Hall.
Add this copy of Principles of Marketing, 17th edition to cart. $51.90, new condition, Sold by Equilibrium Worldbooks rated 5.0 out of 5 stars, ships from San Gabriel, CA, UNITED STATES, published 2017 by Pearson.
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New in new dust jacket. sheets & binder. Audience: General/trade. Please double check the textbook description: Express shipping takes 3-5 days with free tracking number! Brand New Paperback International edition textbook, 17th edition. Different ISBN number and book cover design. The content is exactly same as original US edition. The book printed in Black/White, the book cover may contain the foreign words and the restriction sale disclaimer.
Very informational book. Good for College Student.
chimpan74
Aug 26, 2010
Good
Good book. Good examples and cases. Great explanations. Recommended.
DLEHSD
Jul 29, 2008
good general text
something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.
