Why would parties continue to care about membership enrollment in an age of television campaigning and direct mail fundraising? To answer this question, Susan Scarrow traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, she shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.
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Why would parties continue to care about membership enrollment in an age of television campaigning and direct mail fundraising? To answer this question, Susan Scarrow traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, she shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.
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