Written with a managerial focus, this book is useful to the practicing products manager. It presents perspective of marketing along with the management approach. It includes many examples, cases, and research.
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Written with a managerial focus, this book is useful to the practicing products manager. It presents perspective of marketing along with the management approach. It includes many examples, cases, and research.
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Edition: 2007, Irwin/McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
18106406375
Shipping Options: Standard Shipping: $4.57
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2007, Irwin/McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
18112077804
Shipping Options: Standard Shipping: $4.57
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2007, Irwin/McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
18097733474
Shipping Options: Standard Shipping: $4.57
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2007, Irwin/McGraw-Hill
Hardcover,
Good
Details: ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
18096707465
Shipping Options: Standard Shipping: $4.57
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2007, Irwin/McGraw-Hill
Hardcover,
Very Good
Details: ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
17771363752
Shipping Options: Standard Shipping: $4.57
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Seller's Description: Very Good. Very Good condition. 9th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Edition: 2007, Irwin/McGraw-Hill
Hardcover,
Good
Details: ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
18023984068
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Seller's Description: Good. Used books cannot guarantee unused access codes or working CD's! !
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Edition: 2007, Irwin/McGraw-Hill
Hardcover,
Good
Details: ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
10/2007
Language:
English
Alibris ID:
17895326333
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Seller's Description: Good. Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Good clean copy no dust jacket. Ninth edition. Clean pages. Slight wear to cover and corners.
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Edition: 2007, Irwin/McGraw-Hill
Hardcover,
Good
Details: ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
16508649206
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Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition: 2007, Irwin/McGraw-Hill
Paperback,
New
Available Copies: 5
Details: ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
18074559186
Shipping Options: Standard Shipping: $4.57
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Seller's Description: Brand New. New Book Paperback International edition, We Ship to PO BOX Address also.
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ISBN-13: 9780073529882
9th edition
Hardcover
