This contribution to men's studies examines the emergence of masculinity as a marketing tool through the proliferation of men's style magazines, to the stylized images of masculinity which are used to sell products such as deodorants or jeans. The text explores how masculinity has been constructed in the consumer society, and analyzes the hierarchy of masculinity which valorizes some men and denigrates others.
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This contribution to men's studies examines the emergence of masculinity as a marketing tool through the proliferation of men's style magazines, to the stylized images of masculinity which are used to sell products such as deodorants or jeans. The text explores how masculinity has been constructed in the consumer society, and analyzes the hierarchy of masculinity which valorizes some men and denigrates others.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 300grams, ISBN: 9780304337903.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Like New. Assumed first though not stated. "First published 1997." Softbound book in like new condition. Immaculate and sharp cornered text block, glossy and uncreased covers. Very tightly bound. Book appears unread.
