This introduction to marketing uses an integrated teaching/learning system organized around learning objectives which provides an organization for students. It includes a chapter on multicultural marketing and coverage of marketing for the small business.
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This introduction to marketing uses an integrated teaching/learning system organized around learning objectives which provides an organization for students. It includes a chapter on multicultural marketing and coverage of marketing for the small business.
Read Less
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Seller's Description:
Very good. No dust jacket. Limited Copies Available-Very Good Condition-May have school stamp and/or student names-May have some cover wear-DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Good- No Jacket. Ex Libris. 8vo-7¾"-9¾" Tall. 752 pp. Boards are scuffed, rubbed and chipped. Markings in text. Inside hinges weak. This book may require extra charges for Priority or International shipping.