The media is the most important influence on how a company or organization is perceived. There is a strong link between the media headline and the corporate bottom line - and yet few business people know how to use the media to their advantage. This book puts the rules of the media game in your hands. The book is an insider's guide, showing you what needs to be done to achieve media success and giving you the tools to do it. Thanks to his years as a senior journalist and then as a media consultant to some of Europe's ...
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The media is the most important influence on how a company or organization is perceived. There is a strong link between the media headline and the corporate bottom line - and yet few business people know how to use the media to their advantage. This book puts the rules of the media game in your hands. The book is an insider's guide, showing you what needs to be done to achieve media success and giving you the tools to do it. Thanks to his years as a senior journalist and then as a media consultant to some of Europe's leading companies John Clare has a rare understanding of both the media and corporate worlds. In this book he shares that experience, including: an in-depth examination of the different media sectors - TV, radio and print - and how to make your stories relevant to them; a detailed explanation of how a newsroom works, based on different desks and deadlines and how to take advantage of this; an analysis of the different types of editorial piece - news and features - and the circumstances in which you should target each; techniques for media interviews and how to ensure you get your message across; tools to stop an issue becoming a crisis - and what to do if it does; and use of the Internet as a vehicle for news. Making the most of media opportunities means understanding what journalists want and making a story relevant to a specific time, place and audience so that people think "That could be me". All of this is clearly tied to the benefits that effective media handling can have for a business. At a time when news travels faster than ever before, the ability to have an impact on what people say about you is now an essential business skill. John Clare's book should help you to develop that skill.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780566086984.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780566086984.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780566086984.
