An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.
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An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.
Read Less
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