Based on solid research, "Gen Buy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
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Based on solid research, "Gen Buy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Very good in very good dust jacket. Ex-library. xx, 250 p.; 24 cm. LCCN 2009017419 Type of material Book Personal name Yarrow, Kit, 1958-Main title Gen buY: how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell. Edition 1st ed. Published/Created San Francisco: Jossey-Bass, c2009. Description xx, 250 p.; 24 cm. ISBN 9780470400913 (cloth) 0470400919 (cloth) LC classification HF5415.332. Y66 Y37 2009 Related names O'Donnell, Jayne. Summary Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers. Contents Gen Y is from Mercury--They shop like they're from a different planet from their parents, too--The whys behind the buys--The lives, minds, and hearts of today's tweens, teens, and twenty-somethings--Sex, love, and shopping--Influence: the force that is Gen Y--What works with Gen Y--Adapting to Gen Y's shopping preferences and power: views from our experts. LC Subjects Young adult consumers--Attitudes. Generation Y--Attitudes. Marketing. Notes Includes bibliographical references and index. Dewey class no. 658.8/340835 National bib no. GBA959234 National bib agency no. 015291533 Other system no. (OCoLC)ocn316009983
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Fine. Glued binding. Paper over boards. With dust jacket. 272 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Glued binding. Paper over boards. With dust jacket. 272 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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