Offers students a different perspective on the various factors that make logistics critical for business success. With a marketing approach to logistics, this text covers global logistics, while also focusing on logistics issues unique to Europe. Core logistics concepts are also introduced, making this a useful text for those studying logistics.
Read More
Offers students a different perspective on the various factors that make logistics critical for business success. With a marketing approach to logistics, this text covers global logistics, while also focusing on logistics issues unique to Europe. Core logistics concepts are also introduced, making this a useful text for those studying logistics.
Read Less
