In 1975, six years before IBM brought out its initial model, Zerox produced the first fully integrated personal computer, the Alto. How and why Xerox management, which had given its researchers the charter to develop the computer, then decided not to market it, forms one of the most fascinating corporate business stories ever told.
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In 1975, six years before IBM brought out its initial model, Zerox produced the first fully integrated personal computer, the Alto. How and why Xerox management, which had given its researchers the charter to develop the computer, then decided not to market it, forms one of the most fascinating corporate business stories ever told.
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