Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: - Plan a direct marketing campaign - Integrate new technology with conventional direct marketing practice - Maximise the impact, efficiency and return on investment of your activites - Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and ...
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Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: - Plan a direct marketing campaign - Integrate new technology with conventional direct marketing practice - Maximise the impact, efficiency and return on investment of your activites - Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780750624282.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780750624282.
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Seller's Description:
Very Good Condition. The text has light marking, has a bookstore sticker on the lower spine. Quantity Available: 1. ISBN: 0750624280. ISBN/EAN: 9780750624282. Pictures of this item not already displayed here available upon request. Inventory No: 1560784545.
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Seller's Description:
Good Condition. Appears to have clean text. Has minor shelf and corner wear. Binding is tight and the pages are crisp. Has stickers on spine and back cover. Quantity Available: 1. ISBN: 0750624280. ISBN/EAN: 9780750624282. Pictures of this item not already displayed here available upon request. Inventory No: 1560784617.
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Seller's Description:
Very Good Condition. Appears to have clean text. Has minor shelf and corner wear. Binding is tight and the pages are crisp. Has stickers on spine and back cover. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. ISBN: 0750624280. ISBN/EAN: 9780750624282. Pictures of this item not already displayed here available upon request. Inventory No: 1560784616.
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Seller's Description:
As New. Book is New, has a bookstore sticker on the lower spine, otherwise in Excellent condition. Multiple copies available this title. Quantity Available: 2. ISBN: 0750624280. ISBN/EAN: 9780750624282. Pictures of this item not already displayed here available upon request. Inventory No: 1560784451.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
