Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, ...
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Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1000grams, ISBN: 9781845937621.
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New. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Editor(s): Wang, Y.; Pizam, Abraham. Num Pages: 384 pages, 39 illustrations. BIC Classification: KJM; KNSG. Category: (G) General (US: Trade). Dimension: 180 x 250 x 26. Weight in Grams: 984. Theories and Applications. 384 pages, 39 illustrations. Editor(s): Wang, Y.; Pizam, Abraham. Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Cateogry: (G) General (US: Trade). BIC Classification: KJM; KNSG. Dimension: 180 x 250 x 26. Weight: 992. 2011. Hardcover.....We ship daily from our Bookshop.
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Seller's Description:
Fine. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.