While most texts in product development cater to marketing, political, and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional and novice to employ these techniques usefully and with confidence. An ideal book for both professionals and undergraduate students, Focus Groups: Supporting ...
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While most texts in product development cater to marketing, political, and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional and novice to employ these techniques usefully and with confidence. An ideal book for both professionals and undergraduate students, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers, and anyone running product-related focus groups or involved in product research.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
This book is very profound! I read it when it first came came out in 1992. I was in a relationship at the time and I knew it was the wrong one , but stayed anyhow. After reading this book, there were paragraphs that were such eye openers! The book helped me to understand clearly the relationship I was in and what the problems were and why I shouldn't procrastinate anymore in leaving. Problems I didn't have the answers to! I found myself underling many areas in this book that so related to what I was going through. Some mine and some his! When we are in an unhealthy relationship, we don't always understand why we stay. Through reading this book, I also discovered that I was also afraid to commit, but never realized it at the time! Years later I found myself quoting things out of this book to others who were commitment phobics. The book left an ever-lasting impact on me and I hope it will for you to!
