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Seller's Description:
Used-Very Good. In 1951, designer Greta Magnusson Grossman observed that California design was 'not a superimposed style, but an answer to present conditions....It has developed out of our own preferences for living in a modern way. ' California design influenced the material culture of the entire country, in everything from architecture to fashion. This generously illustrated book, which accompanies a major exhibition at the Los Angeles County Museum of Art, is the first comprehensive examination of California's mid-century modern design. It begins by tracing the origins of a distinctively California modernism in the 1930s by such European migr s as Richard Neutra, Rudolph Schindler, and Kem Weber; it finds other specific design influences and innovations in solid-color commercial ceramics, inspirations from Mexico and Asia, new schools for design training, new concepts about leisure, and the conversion of wartime technologies to peacetime use (exemplified by Charles and Ray Eames's plywood and fiberglass furniture). The heart of California Design is the modern California home, famously characterized by open plans conducive to outdoor living. The layouts of modernist homes by Pierre Koenig, Craig Ellwood, and Raphael Soriano, for example, were intended to blur the distinction between indoors and out. Homes were furnished with products from Heath Ceramics, Van Keppel-Green, and Architectural Pottery as well as other, previously unheralded companies and designers. Many objects were designed to be multifunctional: pool and patio furniture that was equally suitable indoors, lighting that was both task and ambient, bookshelves that served as room dividers, and bathing suits that would turn into ensembles appropriate for indoor entertainment. California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic. Published on the occasion of an exhibition held at the Los Angeles County Museum of Art, Oct. 1, 2011-Mar. 25, 2012. Very nice clean, tight copy free of any marks. wrapped in complimentary Brodart dust jacket protector...
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Seller's Description:
New. 0262016079. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-Flawless copy, brand new, pristine, never opened--360 pages, 350 illustrations, 250 in color. Publisher description: This first comprehensive study of mid-century modern California design offers new ideas about the furniture, ceramics, graphic and industrial design, architecture, metalwork, textiles, and fashion produced in the Golden State. Accompanying a major exhibition, California Design, 1930–1965: “Living in a Modern Way, ” organized by LACMA, this book takes the California of our imagination—a utopia where a moderate climate permitted life to be led informally and largely outdoors—and demonstrates how this was translated into a style that defined an era. The book begins by tracing the origins of a distinctively California modernism in the 1930s through émigrés such as Rudolph Schindler and Richard Neutra, influences from Asia and Mexico, and the role of innovative design schools. It then explores the design breakthroughs made possible by the conversion of World War II technologies to peace-time use, exemplified by the plywood and fiberglass furniture developed by Charles and Ray Eames. A burgeoning, newly prosperous population turned California into America's most important center for progressive architecture and furnishings in the postwar years. The book focuses on the modern California home, famously characterized by open plans and indoor/outdoor living and furnished with products from companies such as Heath Ceramics, Van Keppel-Green, and Architectural Pottery. Other furnishings were produced by previously unheralded designers and companies whose work will be a revelation to readers. The last chapter explores how “The California Look” was disseminated by exhibitions, magazines, and stores throughout America and the world. With ten interrelated essays written by leading design historians and 350 striking photographs and rare archival images, this will become the definitive book about California design. --with a bonus offer--
